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Archive for the ‘general’ Category

The following post is the first in a series of posts on 21st century business principles. In this series I will be looking at a singer/songwriter, a company, a book, an entire industry and a blogger/thinker who have all denounced the old ways of business as usual and are busy paving new ways to success [...]

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What are 21st century business principles? In a series of posts to follow I will be attempting to answer this question, as well as, highlighting what I believe are the five most important 21st century business principles that an individual or business can adopt. I have recently been reflecting (an underutilized activity) on what has caught [...]

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I recently came across this short video in which marketing strategist/author, David Meerman Scott, talks about his latest concept “real-time marketing“: I found this video particularly interesting because the conversation dealt with email marketing. When asked how real-time marketing could be applied to email marketing Scott’s reply was, basically, that email marketers would benefit from [...]

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